ABOUT
DAIDO KOGYO
Founded in 1933 and listed on the Tokyo and Osaka stock exchanges since 1968, DAIDO KOGYO obtained its first ISO 9002 certification in 1995. In 2004, DID Europe was established as the group’s commercial entity to handle European sales of chains produced in Japan.
DID EUROPE
DID Europe was founded in Italy in 2004 as the European strategic centre for sales, logistics, and customer service for the DAIDO KOGYO Group, its 100% shareholder. With an extensive sales network of more than 40 distributors in over 30 countries in Europe alone, D.I.D is the world’s largest and most respected supplier of original equipment (OEM) and aftermarket motorcycle chains and wheels. Manufacturers such as Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, Harley-Davidson, KTM, Piaggio, and many others firmly believe in the very high quality offered by DID.
The Goal of Innovation and Tradition
The goal is to distribute the highest standards of made-in-Japan quality to Europe: a combination of traditional technology refinement with a constant search for innovation, to achieve ever more outstanding performance in every field.
D.I.D is the world’s leading supplier of original equipment chains and the undisputed benchmark for durability and reliability for Japanese and global manufacturers, as well as for aftermarket sales: even our end consumers consider us their first choice.
Cutting-Edge Technology
The brand also applies all its know-how to the creation of exclusive and original products and concepts, such as DIRECT energy transfer for chain rigidity, the exclusive X-Ring® D.I.D ., and the SHD treatment dedicated to pins.
Each product is born from the experience of specialized technicians and consistently guarantees the highest level of performance.
From the very beginning, the brand has contributed to the development and promotion of two-wheel motorsports through sponsorships and prestigious collaborations, such as those with Ducati Team MotoGP, Yamaha MotoGP Team, Honda World Motocross Team , and the top teams of the US AMA Supercross Championship.
Innovation, Racing Excellence, and a People-Centered Vision
Rigorous testing and ongoing research into the best technologies for increasingly advanced products are key support elements for the top riders competing on the world’s most challenging circuits.
Quality, strength, durability, high performance, power, and innovation: these are the characteristics that D.I.D. shares with the top racing teams, which have chosen it to accompany them on the track: Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, Harley-Davidson, Husqvarna, KTM, MV Agusta, and Piaggio.
A company that strives for perfection yet remains people-friendly.
In fact, it bases its vision of the future on social responsibility and teamwork, cultivating and creating new aspirations by interpreting every challenge as a source of growth, regardless of its complexity.
Fostering Collaboration and Embracing Diversity for Success
Every individual potential becomes an integral part of constructive dialogue, turning diversity into opportunities for confrontation and development. The power of ideas and communication becomes a fundamental tool to achieve success, in an increasingly inclusive and collaborative vision of the future.
